Medium-Sized Enterprises
Research and development investment can represent a high stakes gamble for medium-sized enterprises - a gamble you can’t afford to lose.Most medium-sized enterprises have dedicated research or product development programmes focussed on generating the next generation product extension or technology platform. The challenge for such businesses is often not insufficient R&D capability but a shortage of practical, hands-on experience at effectively converting innovation into profitable outcomes or strategic advantage.
This challenge is often compounded by a lack of direct experience at using unique technology or intellectual property as leverage to access global markets. All too frequently great technology loses the battle to mediocre technology because marketing managers can market today’s products but don’t understand that the path to market for tomorrow’s technologies is often different.
This is a significant issue because the investment in just one or two core projects can represent a major proportion of R&D activity and resource for the company. Rather than gamble, it pays to get the commercialisation right from the start.
At EverEdge IP, we remove gambling from the equation. We have helped many medium-sized enterprises to succeed by providing robust and objective advice and the tools to help them avoid common intellectual property and commercialisation pitfalls.
Typically we work with medium-sized enterprises across the following intellectual property services areas:
-
Ideation: Strategically generating and ‘first cutting’ ideas.
-
Technology / Intellectual Property Assessment: Assessing the potential commercial value and/or intellectual property position of a single innovation or a multi-asset portfolio.
-
Commercialisation Strategy: Developing strategies to maximise returns from a technology or innovation.
-
Negotiation Support: Guidance and support to negotiate license, royalty, technology transfer and development agreements.
-
Investment: Valuing intellectual property assets and portfolios, intellectual property and technology due diligence and structuring for investment.
News in Brief
Tuesday, 24 April 20124 Ways Govt Can Improve R&D
Friday, 13 April 2012
Radical changes are needed in public R&D
Wednesday, 21 March 2012
EverEdge IP takes Best Commercialisation of IP trophy at NZ International Business Awards
Wednesday, 29 February 2012
5 things the Government can do to promote an ideas economy
Thursday, 19 January 2012
Innovations not easy... and theres other ways to get value from it
More News...
