Innovation in Aviation

Project Case Study

EverEdge IP assisted a national airline to determine the best commercialisation strategy for a creative new technology offering.

About Client

The client is well known in the aviation industry for its creative marketing strategies and its emphasis on innovation to compete against larger airlines.

The Business Problem

The carrier developed an innovative product that would set it apart from other airlines in a time of intense competition for premium economy class passengers. However the deployment of the product would be costly and complex and the carrier needed to understand what the options to commercialise the technology were and the benefits and risks of each. EverEdge IP was approached to provide pragmatic and practical advice in advance of a key executive management meeting that would define the carrier's strategy around the technology.

EverEdge IP Solution

EverEdge IP worked closely with the carrier's key personnel to understand the technology and the bigger industry picture. A key aspect of the engagement was researching and assembling a comprehensive picture of the intellectual property universe in which the new technology operated and defining the strategic intellectual property leverage the new technology could command.

EverEdge IP's in-house aviation expertise enabled us to quickly determine the most critical pieces of the puzzle and provide in-depth industry specific advice that was unavailable from conventional sources. A comprehensive set of commercialisation options was drafted and presented to the senior management before the key executive meeting. The options took into account a wide range of issues and con¬tingent scenarios to determine the carrier's best strategy to maximise return from the investment in the technology.

The Result

EverEdge IP enabled the client to objectively assess and select the best com¬mercialisation option for its new technology.