Commercialisation Strategy

The Commercialisation Strategy service line is totally focused on making money for our clients. This involves matching strategy to the client's appetite for risk and target rate of return on investment.

For example, in some cases clients wish only to package and sell their intellectual property. This minimises the resource requirement and is particularly suitable to a strong patent position that is not aligned to the client's core business focus.

In other cases clients will want to license their IP. This may involve packaging a trademark, manufacturing process and patent position to create a strong commercialisation position and then targeting large global distributors where there is good strategic fit.

In yet other cases, clients may choose to manufacture and build a brand for a specific regional market or to set a "go global" strategy from day one.

Sale of IP

EverEdge IP will advise on the merits of this strategy for a particular client's situation and then assist in execution by project managing the protection and execution of the sales process.

Licensing

EverEdge IP will advise on the potential of this strategy for a particular client's situation and then assist in execution by project managing the protection and execution of the licensing process.

Business Model Design

EverEdge IP has worked with some of the world's leading business model designers. Because we live in a digital world, a significant amount of time has been invested in exploring alternative ways of digitising relationships with customers, suppliers and designing processes and systems so that they are scalable and built with the user in mind. Therefore, the starting point for EverEdge IP is always to assess the strength of client's commercialisation position based on their portfolio of intellectual property and intangible assets. However, Business Model Design is as much to do with competitive intangibles that directly impact effectiveness and productivity as it is with legally-owned IP.

EverEdge IP is not a brand consultancy and is not an information technology consultancy. However, we have expertise in assessing strategy in light of the intangible assets and property, and designing the strategic framework for execution in the case of brand-driven or licensing driven strategies.

Market Assessment

EverEdge IP has built capability in the area of technology market assessment and target market assessment. Clients that work with this service line will benefit from a much tighter product/market focus and an execution strategy that takes into account the differing investment, risk and return requirements. Due to client need, we have developed capability in researching potential markets and assessing the size and growth potential of those markets.

Feasibility Study

EverEdge IP recognised early on that clients want to understand the feasibility of their strategy. "How long will it take to reach breakeven point?", "What will my establishment cost and working capital requirement be?", "How many units do I need to sell to reach my targeted return on investment?" These are critical questions that require good financial modelling skills combined with a realistic understanding of firm capability and market opportunity. EverEdge IP has brought financial modelling skills in house to meet this need.