In May 2003, EverEdge IP began commercial development of a revolutionary packaging technology for viscous foods such as yogurts, jellies, condiments and sauces. The challenge was simple: to update the fundamentally old technology currently used to package dairy and other viscous food products by focusing on modern consumers' increasing demands for convenience and food that can be eaten “on–the–go”. The result was CrushPak®.

EverEdge IP undertook extensive market research to establish whether our basic concept for an accordion package would meet the needs of consumers. What we found gave us the confidence to develop our concept into a series of prototype products that showed tremendous potential and were enthusiastically embraced by industry professionals.

CrushPak offers food and packaging manufacturers many advantages:

• CrushPak reduces material content (up to 35% less plastic needed).
• CrushPak opens new channels and consumption options for existing products by removing the need for a spoon.
• CrushPak creates new branding, new product and new market opportunities.
• CrushPak can be manufactured on existing lines, uses standard plastics and is suitable for hot and cold filled applications.

For additional information on CrushPak or for licensing opportunities please visit www.crushpak.com, email us at crushpak@everedgeip.com or call us on +64 9 418 1297..